I’m extremely passionate about providing tools to help parents give their children a healthy start to life.
It saddens me to know that 1 in 4 Australian children aged 2–17 years are overweight or obese. That's approximately 1 million Australian kids!
And you don’t have to be a scientist to work out what the two main causes are - it‘s family eating habits & lack of physical activity.
It’s disturbing, not only because it sets kids up for ongoing health issues (both physical and mental) but because in many cases, it's completely avoidable.
I became a mum in 2013. It was around this time that I realised that the food industry was happy to deceive mums (along with everyone else) into believing their heat-treated, nutrient-poor products were ‘healthy’ options for young kids.
It was at this time I made a decision to help empower parents, by giving them affordable, simple feeding tools to make their parenting journey a little easier.
I sincerely hope our products inspire you to feed your own little people quality, homemade goodness. Enjoy!
Our mission is simple:
- to create highly functional products to encourage our kids to eat better
- supply products that help reduce mealtime stress
- create quality reusable products to reduce household waste
- to make feeding fun!
WE’RE GETTING FAT AND SICK.
The statistics are alarming. The number of overweight children in Australia has doubled in recent years, with a quarter of children considered overweight or obese.
It is disturbing. Not only because it sets kids up for ongoing health issues throughout their entire life, it’s most disturbing because in most cases, it is completely avoidable.
Discretionary foods contributed 35% of energy intake for adults and an even greater 39% for children.*
Discretionary foods = food and drink that don’t provide nutrients the body needs. They are often high in saturated fats, sugars & salt. *Australian Bureau of Statistics 2014 & 2015.
WE’RE TRASHING THE PLACE WE CALL HOME.
Our plastic-filled, over-packaged society is a great concern.
Australians now produce about 50 million tonnes of waste each year. That’s an average of 2 tonne per person.
Between 1996 – 2015 our population rose by 28%, but our waste generation increased by 170%.
It goes in our trolleys, we take it home, consume it, and often within a few a few hours it’s in our waste bins.
It’s time we start to consume smarter.
WE’RE WASTING MONEY.
Food pouches range from approximately $1.50 – $2.50.
Even at $1.80 per pouch, that equates to $15.00 a kilo. That makes for very expensive ‘Tuna Rice & Vegies’ puree.
Versus homemade. A 120g portion of equivalent homemade puree costs around $0.25 cents to make. This equates to approximately $2 per kilo.
So it’s almost 8 TIMES more expensive to feed you kids supermarket food pouches.
And with all that processing, how many nutrients are left anyway?